South men that are korean putting on makeup and it is severe company

South men that are korean putting on makeup and it is severe company

By Patrick Hatch

Fit, well groomed and impeccably dressed, Heo Jeong-nam results in every inches the present day South Korean guy.

But searching this effective isn’t effortless. The 26-year-old follows a rigorous natual skin care regime involving cleansers and moisturiser, and constantly wears sunscreen to safeguard his face from damaging UV rays.

Heo Jeong-nam started putting on makeup three years back and containsn’t looked straight straight back. Credit: Patrick Hatch

And, such as for instance a number that is growing of countrymen, he’s got discovered the key up to a perfect and evenly nicely nicely toned complexion: makeup.

“I would like to wow ladies and I also don’t believe i possibly could date a lady i love without using makeup,” he told Fairfax Media for a visit that is recent Yonsei University in Seoul. “It is better to find a lady, with full confidence.”

Pop singer Psy is one of well-known person in the “K-Wave”, which includes spread South Korean popular tradition – and items – around the globe. Credit: Marco Del Grande

Numerous Australian guys would baulk in the concept, however in South Korea, putting on make-up has become conventional.

Product product product Sales of males’s natual skin care products expanded 86 per cent when you look at the 5 years to 2015 to typical $39 for each and every South Korean guy annually, relating to research company Euromonitor.